The Basics of Market Research
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by: troyduff281
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Word Count: 349
Product Value Determined by Customers. The economy had made consumers very conscious about what they pay for. They�ve become strict when it comes to the value of every penny that they shell out. An item being on sale is no longer enough for them to buy a product. This means the emphasis is now on the value � �What�s in it for them?� � and companies must addressed this.
Traditional Marketing Continues to Weaken. Not everyone will agree to this. However, customers are continuing to go online to check a product and ends up buying. As a result, marketers are upping their game and formulate strategies on which sites they can better reach the consumers. Advertising costs are inexpensive and easier to gauge.
Relationships Drive Loyalty and Sales. This will always hold true. Consumers are still comfortable spending their money on companies who walk the extra mile to make them feel special. Customer service has never mattered more. If they�ve been given great customer care by the company's employees or staff, they will most likely return and become loyal consumers. They understand the dwindling condition of the economy and how their contributions can help keep the business afloat. Customers, if given extraordinary care, will return the favor.
The heart of marketing is the consumer. While these 5 methods and trends are very effective in most companies, its possible that there are some exceptions. This is why It�s imperative to thoroughly research the target demographic for the product or service being offered. If a product or service is geared towards the older age bracket, you may still want to consider, printing online since these folks still believe in having something tangible in their hands.
About the Author
Troy Duff works as a businessman and currently runs an online printing company that offers banners, magazines, flyers, posters, print brochures, custom printer and other printed ads.
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